About Me

Helen Earley is a Canadian lifestyle and travel writer based in Halifax, Nova Scotia

About Me

During my 11 years as a British Airways stewardess (1996-2007), I stayed busy down-route, studying toward a degree in New Media Journalism and Photography from the London College of Music and Media, University of West London. I completed two exciting work placements at Condé Nast Traveller and The Big Issue and graduated with First Class Honours in 2004. After turning in my wings in 2007, I completed a Post Graduate Certificate of Education (PGCE) in Secondary English and Media Studies, and a Masters of Education, both from Exeter University, before moving back to Halifax, Nova Scotia, where I grew up.

In 2014, I created EastCoastMum.ca, which began as a typical “Mummy blog”, and is now developing into a popular resource for families thinking about moving to Nova Scotia. From August 2014 until October 2017, I was the Editor and Social Media Manager for Family Fun Halifax, a local travel and events website. In three years, I achieved the following:

  • contributed fun, original family travel stories to Family Fun Halifax and Family Fun Canada
  • wrote stellar custom content and advertorials for some of our big name travel and lifestyle partners
  • brought the Halifax readership from zero to over 52k Monthly Page Views (10k + UVM)
  • attracted and retained an engaged audience of 7k Facebook fans and over 2k Twitter followers

Most recently, I have taken on the role of Halifax/East Coast Editor for the food website, Eat North, keeping the rest of Canada up to date on all the exciting food and drink developments in our fast-evolving city. I also contribute the occasional story to our local newspaper, The Chronicle Herald, as well as several other publications.

I am the chair of the Atlantic Chapter of the Travel Media Association of Canada.

Warehouse Farm Market Boutique Farm Market Halifax by Helen Earley
On location at The Warehouse Farm Market, Halifax/HELEN EARLEY. Story here

Travel Stories
This is what I like best: I write about family travel adventures, like the time my daughter and I went Ice Fishing in Quebec, my daughter’s Surfing Lesson Newquay, UK, or our family’s amazing summer road trip the beautiful Magdalen Islands. These are the kinds of stories that I write with passion – first hand travelogues with bright photos that will inspire someone who is planning a trip.

Shareable Content
“Viral” sounds like a slightly dirty word, but yes, some of my travel stories have been a big hit in the social media world, such as this cheeky piece about Newfoundland Place Names, my blog about our visit to the Maud Lewis house in Digby, Nova Scotia, or this sneak peek at a Cocoon Bed in Cape Breton, all shared widely.

Custom Content
I can create compelling custom advertorials for local businesses, as well as sponsored travel posts for partners like Mark’s Work Warehouse, Sport Check, Boiron, Funkins and more. Samples here.

Hotel Reviews
I am a hotel expert, and write balanced reviews of unique hotels and resorts like the Oakley Court Hotel in Windsor, UK – the “castle” where The Rocky Horror Picture Show was filmed! My current interest is in budget accommodation and Youth Hostelling for families.

Although I fall into the ‘semi-pro’ category of photographers, my academic background and good eye have rewarded me with some pretty nice shots, which, sometimes, people buy! Check my photo shelter site for more information.

Travel Media Association of Canada. Helen Earley is a Canadian lifestyle and travel writer based in Halifax, Nova Scotia, and a proud member of the Travel Media Association of Canada

I am a Canadian lifestyle and travel writer based in Halifax, Nova Scotia, and a proud member of the Travel Media Association of Canada. For clippings, see portfolio or check out Family Fun Canada.

If you’d like to work together, please get in touch!